Today I received an Amazon Associates email with the subject “PAAPI Offers V1 Migration – Deadline Extended”. Here’s the exact message:
“We extended our timeline of retiring Offers V1 on the Product Advertising API to January 31, 2026. Switch to the new Creators API endpoint by January 30 to access PAAPI Offers V2.”
If you’re thinking: “Wait — I already migrated from Offers V1 to Offers V2 inside PA-API 5.0!” — you’re not alone. Amazon’s wording is confusing (as always), because this is not about switching a PA-API response group anymore.
This is Amazon telling us: Offers are moving to the Creators API platform.
Why this matters (and why it’s not “just an API update”)
Amazon has a pattern: big shifts arrive with vague messaging and short timelines. First we saw the sudden tightening of API access requirements (the well-known “10 qualifying sales in 30 days” rule), and now we’re seeing Amazon redirecting developers to a new API family.
Creators API isn’t a minor endpoint update. It looks like Amazon is laying groundwork for a broader platform focused on creators, automation, and credential management at scale. In other words: this is a platform migration, not a “bump the version number” situation.
And because Offers data is where the money is — prices, availability, deals, merchant info — this change is especially important for affiliate sites.
What Content Egg Pro users should do (easy migration)
We made this migration painless.
- Update Content Egg Pro to the latest version
- Go to Associates Central → Tools → Creators API
- Create a new application + new credentials (Credential ID + Credential Secret)
- Open Content Egg → Amazon module settings and paste the new credentials
That’s all ✅
Your existing Amazon products will continue to update normally. No re-imports needed.
For developers: what changes in Creators API?
Here’s what matters when migrating code:
- Authentication: OAuth 2.0 client-credentials flow (token valid ~1 hour; cache it)
- Credentials: “Credential ID + Credential Secret” replace AWS keys (PA-API v5 style)
- Payload casing:
ItemIds→itemIds,PartnerTag→partnerTag, etc. - Operations: the “shape” is familiar (Search/Get/Variations), so migration is mostly plumbing + casing
- Offers: Amazon’s email explicitly ties Offers V2 access to the Creators API endpoint once Offers V1 is retired.
FAQ
Product Advertising API vs Creators API — what’s the difference?
Creators API is a newer platform approach: OAuth 2.0 tokens, new credentials, and updated conventions. PA-API 5.0 is the older platform using AWS keys/signing.
Creators API is where Amazon is actively directing migration efforts now, especially around Offers.
Will PA-API be closed?
Amazon hasn’t clearly stated “PA-API will be shut down entirely on X date” in this email. What they did state is that Offers V1 will be retired on January 31, 2026, and to access Offers V2 you must switch to the Creators API endpoint by January 30.
Even if parts of PA-API remain available, Offers are too important to gamble on — so migrating sooner is the safest move.
Do my existing PA-API credentials work with Creators API?
No. Your AWS Access Key and Secret Key will not work with Creators API. You must create new credentials inside the Creators API section of Associates Central.
What’s the deadline?
- Offers V1 retirement: January 31, 2026
- Switch date recommended by Amazon: by January 30, 2026
Final recommendation
If you use Amazon data on your site, treat this as a priority migration. Amazon is clearly moving important pieces (like Offers) into the Creators API ecosystem.
If you’re a Content Egg Pro user, the good news is: we already handled the heavy lifting. Update, add new credentials, and you’re set.
If you run into anything odd during setup, reach out — and we’ll help you get it sorted quickly.
With 20 years in affiliate marketing, Serge creates practical WordPress tools such as Content Egg and External Importer that help publishers manage and grow their affiliate sites.