What “the usual price” means<\/h2>\n\n\n\n
The usual price is the price in the middle: line up the days a product was in stock by their price and take the middle one. Out-of-stock days don’t count, and one expensive week barely moves it. For a price drop, Content Egg looks at the 90 days before the drop, so a product that has been cheaper for three weeks keeps its discount instead of losing it as the new price becomes “normal”.<\/p>\n\n\n\n
Here is a card from my demo page. The Instant Pot Pro usually sold for $229.95 at Walmart. It costs $169.99 now, so the card says 26% off, a saving of $59.96, dropped 10 days ago.<\/p>\n\n\n\n Two checks keep bad data out:<\/p>\n\n\n\n A bare chart makes the visitor do the work. The Price History block now starts with an answer: “The price is low right now, 19% below the typical price”, with a low \/ typical \/ high bar and the typical price range under it. The typical price here is the usual price of the last 90 days.<\/p>\n\n\n\n Below the verdict you get period tabs from 30 days to 1 year, a line for each shop and shaded periods when the product was out of stock. Visitors can switch shop lines on and off in the legend.<\/p>\n\n\n\n For the site owner there is a new screen at Content Egg > Price History. It shows every saved point of a product. You can hide a wrong price and restore it later, delete it, clear the history or download it as CSV. You can add the block from the block editor, or use the Price history template of the CE Products block.<\/p>\n\n\n\n The Price drops block lists the products on your site that cost less than they usually do. It works as a block, as the `[content-egg-price-drops]` shortcode and as the CE: Price Movers widget. There are four templates: Grid, Chart, Verdict and List.<\/p>\n\n\n\n A card shows the percent off, the usual price struck through, today’s price and the saving. A “Lowest in 90 days” badge appears when today’s price is the lowest of the last 90 days, and the date tells the visitor how fresh the drop is. If several shops sell the same product, the block shows one card for it, with the biggest discount.<\/p>\n\n\n\n The settings cover what a deals page needs:<\/p>\n\n\n\n A product needs some history before it can appear: at least 7 days by default. On a fresh install the block stays empty for the first week or so.<\/p>\n\n\n\n If you used the old `[content-egg-price-movers]` shortcode or widget, you don’t need to change anything. They now show the new cards and still link to the shop by default. Because they compare with the usual price now, they may list fewer products than before: a price that only came back from a short spike is no longer counted as a drop.<\/p>\n\n\n\n Not every visitor buys today. The price alert form lets them choose: any drop, 5, 10 or 20% lower, or their own target price. When the product is out of stock, the form offers a back-in-stock email instead.<\/p>\n\n\n\n The emails carry your site’s name, logo and accent color. You can edit their subject and text, see a preview and send yourself a test before subscribers get it. The price drop email has an “Alert me if it drops further” link, and every subscriber gets a page where they can change a target price or remove their alerts. Emails go out through a queue, so a failed send is retried instead of lost.<\/p>\n\n\n\n Existing sites keep their current form and emails until you set Alert Design to Modern under Content Egg > Settings > Price alerts. Subscribers keep their alerts when you switch.<\/p>\n\n\n\n The history is only as good as the price updates behind it. If a product is updated once a week, the chart has one point a week at most, and a short sale can slip through.<\/p>\n\n\n\n A new product has no history yet. The verdict needs 30 days of prices, and the Price drops block needs 7 days by default.<\/p>\n\n\n\n Shop and network rules about showing prices still apply to your site. Amazon, for example, has its own rules about showing price history. Check the rules of the programs you work with before you display price history for their products.<\/p>\n\n\n\n Price history, price drops and price alerts are in Content Egg<\/a> 23.4.0 and in the free version 12.3.0. Update the plugin, then:<\/p>\n\n\n\n The docs have every setting: Price History<\/a>, Price Drops<\/a> and Price Alerts<\/a>.<\/p>\n\n\n\n Written November 2026, with Content Egg 23.4.0.<\/em><\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":" A deals widget that compares with the highest recent price shows sales nobody believes. Content Egg 23.4.0 measures drops against the usual price, adds a price history verdict and new price alerts.<\/p>\n","protected":false},"author":1,"featured_media":474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-building"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t![\"Price](\"https:\/\/www.keywordrush.com\/blog\/wp-content\/uploads\/2026\/11\/price-drops-grid.webp\")
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Price history with a verdict<\/h2>\n\n\n\n
![\"Price](\"https:\/\/www.keywordrush.com\/blog\/wp-content\/uploads\/2026\/11\/price-history-in-review.webp\")
![\"Price](\"https:\/\/www.keywordrush.com\/blog\/wp-content\/uploads\/2026\/11\/price-history-shop-lines.webp\")
![\"Content](\"https:\/\/www.keywordrush.com\/blog\/wp-content\/uploads\/2026\/11\/price-history-admin.webp\")
Price drops: a deals block that counts honestly<\/h2>\n\n\n\n
![\"List](\"https:\/\/www.keywordrush.com\/blog\/wp-content\/uploads\/2026\/11\/price-drops-sidebar-list.webp\")
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Price alerts: let visitors wait for the drop<\/h2>\n\n\n\n
![\"Price](\"https:\/\/www.keywordrush.com\/blog\/wp-content\/uploads\/2026\/11\/price-alerts-form.webp\")
![\"Price](\"https:\/\/www.keywordrush.com\/blog\/wp-content\/uploads\/2026\/11\/price-alerts-back-in-stock.webp\")
What it can’t do<\/h2>\n\n\n\n
Try it<\/h2>\n\n\n\n
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