{"id":158,"date":"2025-10-12T17:08:25","date_gmt":"2025-10-12T17:08:25","guid":{"rendered":"https:\/\/www.keywordrush.com\/blog\/?p=158"},"modified":"2025-11-04T22:10:22","modified_gmt":"2025-11-04T22:10:22","slug":"case-study-compare-pet-products-content-egg","status":"publish","type":"post","link":"https:\/\/www.keywordrush.com\/blog\/case-study-compare-pet-products-content-egg\/","title":{"rendered":"Case Study: How Compare Pet Products Uses Content Egg to Automate Price Comparisons"},"content":{"rendered":"\n<div class=\"wp-block-greenshift-blocks-infobox gspb_infoBox gspb_infoBox-id-gsbp-f5e66fd\" id=\"gspb_infoBox-id-gsbp-f5e66fd\"><div class=\"gs-box grey_type \"><div class=\"gs-box-icon\"><\/div><div class=\"gs-box-text\">\n<p class=\"has-small-font-size wp-block-paragraph\"><em>Guest post by Brandon Cowan, founder of Compare Pet Products.<\/em><\/p>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">When we started building <a href=\"https:\/\/comparepetproducts.com.au\">Compare Pet Products<\/a>, our goal was simple: help Australians find the <strong>cheapest place to buy dog and cat products<\/strong> &#8211; from food to flea and worming treatments and more, all in one place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But creating a nationwide comparison site that automatically collects live prices from dozens of different online pet stores is anything but simple. Each store has a unique layout, uses different technologies, and they handle things in different ways (for example, out of stock products and product variations). Manually creating and coding scrapers ourselves for each site would have taken months and been almost impossible to sustain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s where KeywordRush and their tools <a href=\"https:\/\/www.keywordrush.com\/contentegg\">Content Egg Pro<\/a> and  <a href=\"https:\/\/www.keywordrush.com\/affiliateegg\">Affiliate Egg Pro<\/a> became absolutely essential.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-we-chose-keyword-rush\">Why We Chose Keyword Rush<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Affiliate Egg Pro and Content Egg Pro gave us the foundation to build a large-scale, automated comparison site on WordPress. The combination of flexibility, extensibility, and reliability meant we could focus on user experience, adding features and growth rather than data extraction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The real breakthrough for us came when we discovered <strong>KeywordRush\u2019s custom parser service<\/strong>. For about <strong>$45 AUD per store<\/strong>, their team develops a parser that perfectly integrates a merchant\u2019s data onto our site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of writing our own scraping scripts for every store, we simply provide a merchant\u2019s URL (and sometimes details about handling variations of products) and within a day or two, KeywordRush delivers a fully functional parser that automatically retrieves prices, titles, product descriptions, photos and stock.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach has saved us hundreds of hours and allowed us to scale our site a lot more quickly than without them.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-60fefd8 gssimglightbox\" id=\"gspb_image-id-gsbp-60fefd8\"><img decoding=\"async\" src=\"https:\/\/www.keywordrush.com\/blog\/wp-content\/uploads\/2025\/10\/comparepetproducts1.webp\" data-src=\"\" alt=\"ComparePetProducts.com price comparison catalog powered by Content Egg plugin\" loading=\"lazy\" width=\"800px\" height=\"1350\"\/><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-about-using-an-api-or-data-feeds\">What about using an API or Data Feeds<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before settling on custom parsers, we tried contacting dozens of pet stores to request API or data feedaccess. Practically all of them didn\u2019t reply but of those who did, none gave us API access and only about 15%&nbsp; of stores offered us access to a <strong>data feed<\/strong>. Some of the data feeds were made available to us through third party affiliate websites. We initially started using the data feeds where we could, but we found them to be unreliable:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Some feeds didn\u2019t include all products, or the stores managing their feeds would randomly remove a product from it that was still available on their site<\/li>\n\n\n\n<li>Product prices weren\u2019t always updated quickly<\/li>\n\n\n\n<li>Some feeds only updated every 24 hours and our site checks prices every 24 hours, which meant our website prices were sometimes be up to 48 hours old<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">One of the main lessons we learned: <strong>start with custom parsers from day one<\/strong>. They provide more accurate, up-to-date data, cover all products, and are more reliable than data feeds, especially as pet product prices change regularly.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-cabf3f8 gssimglightbox\" id=\"gspb_image-id-gsbp-cabf3f8\"><img decoding=\"async\" src=\"https:\/\/www.keywordrush.com\/blog\/wp-content\/uploads\/2025\/10\/comparepetproducts2.webp\" data-src=\"\" alt=\"WordPress post edit page showing a Content Egg product module used for automated price comparison\" loading=\"lazy\" width=\"800px\" height=\"1094\"\/><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"customer-support\">Customer support<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We use several technical products and plugins on our WordPress site and have found that one of the most important things is to use products that have good documentation and customer support available. Otherwise we\u2019d be stuck using technology we don\u2019t know how to use. The KeywordRush support team is one of the best we\u2019ve ever dealt with. They typically respond within 24 hours, often much sooner, and their replies always contain the exact help or solution we need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a technical product like this, that kind of consistent support makes a huge difference. It\u2019s allowed us to build our site better and faster.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"handling-stock-status-and-product-variations\">Handling Stock Status and Product Variations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Automatic stock status detection has been a huge time-saver for us and a big benefit for our website users. Around 90% of our stores provide accurate stock updates through their parsers. The remaining 10% generally use JavaScript to load product variations (for example, 2kg, 4kg, and 10kg pet food bags on a single product page).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because these pages rely on dynamic loading, the parser sometimes can\u2019t access every variation. One useful trick we\u2019ve found that works for most of the stores (like Pet Chemist) where the URL doesn\u2019t change when you click between variations are:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Go to the store\u2019s search results page<\/li>\n\n\n\n<li>Click the variation you want<\/li>\n\n\n\n<li>Click the product to go to the page with it\u2019s own URL and use it for the parser<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">This worked for most of sites that didn\u2019t have a clear URL for each variation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"optimizing-performance-and-reliability\">Optimizing Performance and Reliability<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At first, we set our Content Egg Pro modules (the custom parsers) to update products every time a user clicked a product link. That worked well early on but slowed page loads once each product got more comparisons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We now use <strong>daily scheduled updates<\/strong> instead. It provides accurate pricing while maintaining fast load times and was also recommended by the KeywordRush team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also wanted to avoid being blocked by merchants for sending too many requests from one IP address. To manage that, we integrated ScrapingDog, a third-party proxy rotation service that works seamlessly with Affiliate Egg and Content Egg. It automatically rotates IPs and manages delays between requests. It was not very cheap, but it\u2019s extremely reliable and was easy to set up. We were also originally blocked completely from being able to scrape a few websites and ScrapingDog helped us bypass the block.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"managing-out-of-stock-items\">Managing Out-of-Stock Items<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We chose to keep <strong>out-of-stock offers visible<\/strong> on our site. Using Content Egg\u2019s settings, we set out-of-stock handling to \u201cdo nothing,\u201d then added a small piece of code that labels those offers as \u201cOut of Stock.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach helps users see which stores normally stock the product and creates a more consistent comparison experience even when availability changes. This being said, if all offers for a product are out-of-stock, we automatically hide the product from our site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"presentation-and-branding\">Presentation and Branding<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Content Egg lets us assign a <strong>merchant logo<\/strong> to each store, and we uploaded high-resolution versions of each one. It\u2019s a small detail, but we think it makes the comparisons on our site look professional, polished, and trustworthy. We specifically uploaded high-resolution versions of the logos to our site and link to those, rather than linking directly to the merchants\u2019 logos, in case they change their files or file paths.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"combining-automation-with-manual-comparisons\">Combining Automation with Manual Comparisons<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While much of our system is automated through Affiliate Egg and Content Egg, we also maintain a significant manual comparison process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We currently have <strong>more than 20,000 manual comparisons<\/strong> across thousands of products. One of the main challenges is that different pet stores (and our site) use different naming conventions for the exact same product and variation. For example, currently on the Compare Pet Products website, we list a product named <strong>Hill\u2019s Science Diet Adult Chicken Dry Dog Food 12kg<\/strong>. As of time of writing they are listed on the following websites with the <em>12kg<\/em> being text in buttons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pet Circle as <em>\u201c<\/em>Hills Science Diet Adult Dry Dog Food<em>\u201d<\/em><\/li>\n\n\n\n<li>Vets Love Pets as \u201cHill&#8217;s Science Diet Chicken &amp; Barley Recipe Adult Dog Dry Food\u201d<\/li>\n\n\n\n<li>Petbarn as <em>\u201c<\/em>Hill&#8217;s Science Diet Adult Dog Food Chicken<em>\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each merchant has its own naming rules, and these conventions can even change by brand or product type.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-8b62b02 gssimglightbox\" id=\"gspb_image-id-gsbp-8b62b02\"><img decoding=\"async\" src=\"https:\/\/www.keywordrush.com\/blog\/wp-content\/uploads\/2025\/10\/comparepetproducts4.webp\" data-src=\"\" alt=\"Frontend view of a price comparison table showing merchant list and product prices on Compare Pet Products\" loading=\"lazy\" width=\"800px\" height=\"1324\"\/><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than relying entirely on fuzzy matching (which risks linking products incorrectly or creating duplicate products on our site), we use <strong>fuzzy matching in spreadsheets<\/strong> to manually narrow down potential matches, then manually verify each product. This ensures the data on our site is as accurate, consistent, and trustworthy as possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, for <strong>bulk updates<\/strong> such as assigning product attributes like dry food, wet food, or types of flea and worming treatments (tablets, liquids, etc.), we export the products into a CSV file, make the necessary changes, and then import them back into WordPress. This saves a lot of time compared to updating products one by one with the UI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"performance-tips-and-workflow-advice\">Performance Tips and Workflow Advice<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every website is different and what works for us may not work for you. But from our experience creating and running a large pet product price comparison website, here are a few practical tips for other developers and website owners using or looking to use Affiliate Egg or Content Egg for a similar purpose:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use custom parsers<\/strong> instead of data feeds or building your own scrapers &#8211; it\u2019s faster, cheaper, and more reliable<\/li>\n\n\n\n<li><strong>Schedule updates daily<\/strong> rather than on every click to improve load times<\/li>\n\n\n\n<li><strong>Integrate proxy rotation early<\/strong> to prevent IP bans<\/li>\n\n\n\n<li><strong>Keep out-of-stock listings visible<\/strong> to improve transparency<\/li>\n\n\n\n<li><strong>Manual verification may be necessary <\/strong>if merchants use inconsistent naming for the same products<\/li>\n\n\n\n<li><strong>Use CSV bulk updates<\/strong> for attributes to save time and ensure consistent categorization<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-9cbe00a gssimglightbox\" id=\"gspb_image-id-gsbp-9cbe00a\"><img decoding=\"async\" src=\"https:\/\/www.keywordrush.com\/blog\/wp-content\/uploads\/2025\/10\/comparepetproducts3.webp\" data-src=\"\" alt=\"Content Egg plugin settings page showing options for automatic product price updates\" loading=\"lazy\" width=\"800px\" height=\"1094\"\/><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"real-world-results\">Real-World Results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Using Affiliate Egg Pro and Content Egg Pro with KeywordRush\u2019s custom parsers, we now manage <strong>thousands of products across dozens of merchants<\/strong> with minimal manual work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The setup automatically:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Checks price updates daily<\/li>\n\n\n\n<li>Displays dynamic comparison tables<\/li>\n\n\n\n<li>Flags out-of-stock items<\/li>\n\n\n\n<li>Integrates smoothly with WordPress caching and optimization plugins<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to Affiliate Egg &amp; Content Egg Pro, we have been able to build Compare Pet Products into a platform that helps Australians quickly find the <strong>best deals on dog food, cat food<\/strong> and thousands of other pet essentials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Affiliate Egg Pro and Content Egg Pro have turned what would have been a complex, resource-heavy project into a more scalable, maintainable system that runs efficiently and reliably.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Without KeywordRush\u2019s tools, Compare Pet Products simply wouldn\u2019t exist at the scale we operate today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their combination of <strong>technical flexibility, automation, and outstanding support<\/strong> has allowed us to focus on improving user experience, expanding our database, and helping Australians save money on pet care.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re planning to build a comparison site, for retail, tech, travel, or other niche markets, <strong>Affiliate Egg Pro<\/strong> and <strong>Content Egg Pro<\/strong> could not be more recommended. They provide all the structure you need to create a live, automated, and scalable comparison platform with confidence.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-infobox gspb_infoBox gspb_infoBox-id-gsbp-9dafcf3\" id=\"gspb_infoBox-id-gsbp-9dafcf3\"><div class=\"gs-box grey_type \"><div class=\"gs-box-icon\"><\/div><div class=\"gs-box-text\">\n<p class=\"wp-block-paragraph\"><em><strong>Bio:&nbsp;<\/strong>Brandon Cowan is an Australian entrepreneur with over a decade of experience in the animal industry. He\u2019s passionate about animal welfare and developing innovative solutions to real-world problems. His latest project,&nbsp;<a href=\"https:\/\/comparepetproducts.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">Compare Pet Products<\/a>, is a pet product price comparison website that helps Australians save money on the cost of pet ownership.<\/em><\/p>\n<\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>We wanted to dig a bit deeper into Brandon\u2019s experience building <strong>Compare Pet Products<\/strong> with<strong> Content Egg <\/strong>and<strong> Affiliate Egg Pro<\/strong> \u2014 so we threw a few fun questions his way. Here\u2019s what he shared!<\/em><\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-accordion gs-accordion gspb_accordion-id-gsbp-27825fa\" id=\"gspb_accordion-id-gsbp-27825fa\" >\n<div class=\"wp-block-greenshift-blocks-accordionitem gs-accordion-item gspb_accordionitem-gsbp-f004750 gsopen\" id=\"gspb_accordionitem-gsbp-f004750\" itemscope><div id=\"gs-trigger-gsbp-27825fa-0\" class=\"gs-accordion-item__title\" aria-expanded=\"true\" role=\"button\" tabindex=\"0\" aria-controls=\"gspb-accordion-item-content-gsbp-f004750\"><div class=\"gs-accordion-item__heading\"><strong>Wow \u2014 20,000 products! How long did it actually take you to build up that catalog?<\/strong><\/div><span class=\"iconfortoggle\"><span class=\"gs-iconbefore\"><\/span><span class=\"gs-iconafter\"><\/span><\/span><\/div><div aria-labelledby=\"gs-trigger-gsbp-27825fa-0\" class=\"gs-accordion-item__content\" itemscope id=\"gspb-accordion-item-content-gsbp-f004750\" ><div class=\"gs-accordion-item__text\">\n<p class=\"wp-block-paragraph\">This is a rough guess, but I\u2019d say around 650 hours (about a month of my life!) and counting. We\u2019re continually adding more products, stores, and comparisons to give users the best experience and the best chance to get the cheapest deal. I\u2019ll probably spend a lot more of my life doing this boring task to help Australians save money!<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-accordionitem gs-accordion-item gspb_accordionitem-gsbp-c6746b9 gsopen\" id=\"gspb_accordionitem-gsbp-c6746b9\" itemscope><div id=\"gs-trigger-gsbp-27825fa-1\" class=\"gs-accordion-item__title\" aria-expanded=\"true\" role=\"button\" tabindex=\"0\" aria-controls=\"gspb-accordion-item-content-gsbp-c6746b9\"><div class=\"gs-accordion-item__heading\"><strong><strong>I noticed you mentioned using CSV files. Did you know Content Egg\u2019s autoblogging feature can take a CSV with product links and build WooCommerce products automatically?<\/strong><\/strong><\/div><span class=\"iconfortoggle\"><span class=\"gs-iconbefore\"><\/span><span class=\"gs-iconafter\"><\/span><\/span><\/div><div aria-labelledby=\"gs-trigger-gsbp-27825fa-1\" class=\"gs-accordion-item__content\" itemscope id=\"gspb-accordion-item-content-gsbp-c6746b9\" ><div class=\"gs-accordion-item__text\">\n<p class=\"wp-block-paragraph\">I wasn\u2019t aware of this but it definitely looks interesting and we\u2019ll be sure to check it out!<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-accordionitem gs-accordion-item gspb_accordionitem-gsbp-25df80e gsopen\" id=\"gspb_accordionitem-gsbp-25df80e\" itemscope><div id=\"gs-trigger-gsbp-27825fa-2\" class=\"gs-accordion-item__title\" aria-expanded=\"true\" role=\"button\" tabindex=\"0\" aria-controls=\"gspb-accordion-item-content-gsbp-25df80e\"><div class=\"gs-accordion-item__heading\"><strong><strong><strong>Your comparison pages focus purely on prices \u2014 no long product texts or AI fluff. Is that a deliberate minimalist choice, or do you plan to add more descriptions or AI-generated content down the line?<\/strong><\/strong><\/strong><\/div><span class=\"iconfortoggle\"><span class=\"gs-iconbefore\"><\/span><span class=\"gs-iconafter\"><\/span><\/span><\/div><div aria-labelledby=\"gs-trigger-gsbp-27825fa-2\" class=\"gs-accordion-item__content\" itemscope id=\"gspb-accordion-item-content-gsbp-25df80e\" ><div class=\"gs-accordion-item__text\">\n<p class=\"wp-block-paragraph\">Our priority so far has been simple. To help pet owners find the cheapest price on pet products. We\u2019ve intentionally built a clean, uncluttered website that focuses purely on that goal. We do plan to add more pet advice articles and have several other features in the works, some involving a bit of AI.<\/p>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-accordion gs-accordion gspb_accordion-id-gsbp-dfc0cc9\" id=\"gspb_accordion-id-gsbp-dfc0cc9\" >\n<div class=\"wp-block-greenshift-blocks-accordionitem gs-accordion-item gspb_accordionitem-gsbp-56e4e04 gsopen\" id=\"gspb_accordionitem-gsbp-56e4e04\" itemscope><div id=\"gs-trigger-gsbp-dfc0cc9-0\" class=\"gs-accordion-item__title\" aria-expanded=\"true\" role=\"button\" tabindex=\"0\" aria-controls=\"gspb-accordion-item-content-gsbp-56e4e04\"><div class=\"gs-accordion-item__heading\"><strong>What\u2019s the game plan for bringing visitors in? Are you focusing on SEO, ads, social media \u2014 or just hoping pet lovers will spread the word once they find you?<\/strong><\/div><span class=\"iconfortoggle\"><span class=\"gs-iconbefore\"><\/span><span class=\"gs-iconafter\"><\/span><\/span><\/div><div aria-labelledby=\"gs-trigger-gsbp-dfc0cc9-0\" class=\"gs-accordion-item__content\" itemscope id=\"gspb-accordion-item-content-gsbp-56e4e04\" ><div class=\"gs-accordion-item__text\">\n<p class=\"wp-block-paragraph\">We\u2019re initially focusing on SEO and have just launched our Compare Pet Products Facebook page where I\u2019ll be posting the best deals and updates about the site. I\u2019ve also been running another cat-related Facebook page with over 15,000 loyal followers for about six years, and I\u2019ve directed some traffic from there. We are also hoping that pet owners spread the word about our site. Pet owners have got nothing to lose by using it. For free, they can find the cheapest pet store (out of many) to buy a product from and the alternative is paying more money, or spending ages manually checking multiple sites.<\/p>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-accordion gs-accordion gspb_accordion-id-gsbp-2b1a5d4\" id=\"gspb_accordion-id-gsbp-2b1a5d4\" >\n<div class=\"wp-block-greenshift-blocks-accordionitem gs-accordion-item gspb_accordionitem-gsbp-f813d83 gsopen\" id=\"gspb_accordionitem-gsbp-f813d83\" itemscope><div id=\"gs-trigger-gsbp-2b1a5d4-0\" class=\"gs-accordion-item__title\" aria-expanded=\"true\" role=\"button\" tabindex=\"0\" aria-controls=\"gspb-accordion-item-content-gsbp-f813d83\"><div class=\"gs-accordion-item__heading\"><strong>Every niche has a bit of competition. Do you have strong direct rivals in the pet comparison space, or are you carving out something unique?<\/strong><\/div><span class=\"iconfortoggle\"><span class=\"gs-iconbefore\"><\/span><span class=\"gs-iconafter\"><\/span><\/span><\/div><div aria-labelledby=\"gs-trigger-gsbp-2b1a5d4-0\" class=\"gs-accordion-item__content\" itemscope id=\"gspb-accordion-item-content-gsbp-f813d83\" ><div class=\"gs-accordion-item__text\">\n<p class=\"wp-block-paragraph\">Ironically, the pet stores on our site are both our partners (at least some of them) and our competitors. There are also a few other websites that try to do what we do, but we haven\u2019t come across any that compare products as accurately as we do. &nbsp;Some sites and apps automatically match products across stores without manually verifying each one &#8211; and that\u2019s where things go wrong. They end up with duplicates or mismatched products that shouldn\u2019t be compared in the first place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No site is perfect (even ours, although I think we\u2019re pretty good!) but the product comparisons on our site are very accurate. We\u2019ve even built an internal dashboard to help us catch any errors. You won\u2019t see the exact same product and size listed on our site 10 times under different names!<\/p>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-accordion gs-accordion gspb_accordion-id-gsbp-b60e6ba\" id=\"gspb_accordion-id-gsbp-b60e6ba\" >\n<div class=\"wp-block-greenshift-blocks-accordionitem gs-accordion-item gspb_accordionitem-gsbp-d0f0c43 gsopen\" id=\"gspb_accordionitem-gsbp-d0f0c43\" itemscope><div id=\"gs-trigger-gsbp-b60e6ba-0\" class=\"gs-accordion-item__title\" aria-expanded=\"true\" role=\"button\" tabindex=\"0\" aria-controls=\"gspb-accordion-item-content-gsbp-d0f0c43\"><div class=\"gs-accordion-item__heading\"><strong>Why pets? Was it a business decision, or do you secretly have a four-legged co-founder snoozing under your desk?<\/strong><\/div><span class=\"iconfortoggle\"><span class=\"gs-iconbefore\"><\/span><span class=\"gs-iconafter\"><\/span><\/span><\/div><div aria-labelledby=\"gs-trigger-gsbp-b60e6ba-0\" class=\"gs-accordion-item__content\" itemscope id=\"gspb-accordion-item-content-gsbp-d0f0c43\" ><div class=\"gs-accordion-item__text\">\n<p class=\"wp-block-paragraph\">I\u2019ve always been a pet person. I used to run an app development company and named it after a dog I had. I\u2019ve also been in the animal industry for a decade. But\u2026 I am also the sort of person that will spend 3 hours trying to save $2 (and I feel great after succeeding in this!). I don\u2019t think many people would do that, but they probably spend 5 minutes trying to save $20 when buying a pet product. So I thought I\u2019d make a website with a friend to help them do it in seconds.<\/p>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we started building Compare Pet Products, our goal was simple: help Australians find the cheapest place to buy dog and cat products &#8211; from food to flea and worming treatments and more, all in one place. 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